Freehand is a strategy and design shop specializing in brand creation, renovation and launch for companies who make products that are tangibly better for people and the planet.
We don't just tell, we show.
We demystify brand strategy.
The simplicity on the far side of complexity
Great strategy simplifies—but only by addressing complexity, not by ignoring it.
The only way out is through. Moving through means patience, honesty, and the courage to leap when the time comes to commit.
So while we believe that strategy starts with a willingness to face confusion and uncertainty, we promise not to leave you there.
Why "freehand"?
Like a skilled draftsman drawing without a ruler or a preconceived plan, we treat strategy as a process of discovery. Rigorous, not rigid.
The most successful marketers embrace process and data, but don't mistake mere analysis—or research, or the recitation of facts—for strategy creation.
Our process is open, collaborative, iterative and intuitive, but that intuition is rooted in our deep experience in building CPG brands.
Andrew Clark
D'Anna Farrar
Clients Present & Past
Our core team has built brand strategies, identities, packaging, and campaign strategies for brands across multiple categories.
Our work has appeared in ad pubs, documentaries, awards ceremonies, film festivals, and yes, Super Bowls.
Services
Brand Strategy & Identity
Strategic Brand Creation & Renovation • Landscape analysis • Problem definition • Insight development • Strategic positioning • Naming • Brand Identity Design: Logo, color, type, visual vocabulary, design toolkit • Brand DNA: • Position • Mission articulation • Values, Personality, Voice • Core messaging • Visual/verbal style guide • Brand Book Creative Launch Assets (social, biz collateral, press kits)
Innovation
& Packaging
Creative Brand Expansion • Customized process design, idea facilitation and generation, final concept consolidation • Standalone workshops and extended engagements • Market research • Opportunity discovery • Concept creation and testing • Business case development • Packaging and additional product branding • Visual insight development • Design creation and iteration • Consumer testing as needed • Strategic accountability • Architecture and systems • Comps, mocks, sales collateral
Website 1.0
Beachhead Brand Presence • Designed to evolve with brand • Exploration and inspiration • Communications hierarchy • Architecture and wireframing • Copywriting • “Art and code” • Client-friendly CMS
Ongoing
Brand Consulting
Service On Retainer • Strategic Consulting, Consigliere to the CEO/CMO • Comms strategy and brand maintenance • Fractional brand management where appropriate
Curious about hiring us, collaborating or joining the team?
Or do you just have a tricky problem and want to see if Freehand might have something to add?
Let’s start with a zoom! Send us a note at hello@freehandbranding.com.